This session will show how company representatives work to further their organisations’ interests in Brussels, from the day-to-day goings on to how effectively communicate with corporate headquarters.
Brochure
- Full Programme
- Module 1:The Players
- MODULE 1: "THE PLAYERS"
Reshaping EU LobbyingDaniel Gueguen, Founder, Pact European Affairs
Coordinating Public Affairs activities at national and European levelDavid Coleman, Director European Public Affairs, McDonald's
Networks & Contacts - Whom Should I Know and Where Do I Meet Them?Frank Schwalba-Hoth, former MEP
- Module 2:The Strategy
- MODULE 2: "THE STRATEGY"
A Historical Overview and Development of Lobbying in Brussels & Member StatesProf. Dr. Karl jurka, Dr. Karl Jurka politik- und Marketingberatung
Identifying Partners & Building Strategic AlliancesMarta Baffigo, Director Global Public and Regulatory Affairs, Kellogg
Aligning Public Affairs Activities and Corporate StrategyNicky Denning, Head of European Government Affairs, Jaguar Land Rover
- Module 3:The Tools
- MODULE 3: "THE TOOLS"
Understanding the new EU decision-making process: the key to influence in EU public affairsVicky Marissen, Partner & Managing Director, Pact European Affairs
PA work with digital and traditional mediaJulia Harrison, Senior Managing Director, FTI Consulting
Monitoring Issues & Setting the AgendaGiles Keane, Founding Partner, Acumen PA
- Register
