Thursday, February 9th, 2012

12:00 pm – 2:00 pm

Meet & Greet/Tour of Brussels

2:00 pm – 2:30 pm

Doors Open

2:30 pm – 2:45 pm

Welcome and Introduction
Grit Fiedler
Editor-in-Chief
European Agenda Magazine

Cornelius Winter
Advisor,
European Public Affairs
Member of the Board,
German Association for Political Consultants

2:45 pm – 3:30 pm

Business Lobbying in the EU Institutions

David Coen
Head of the Deptartment of Political Science
Professor of Public Policy
University College London

3:30 pm – 4:15 pm

Modern Public Affairs in Brussels: Regulation vs. Corporate Interests

Christof-Sebastian Klitz
Head of Volkswagen Group EU Representation
Volkswagen Group

4:15 pm – 4:45 pm

4:45 pm – 5:30 pm

Networks & Contacts – Whom Should I Know and Where Do I Meet Them?

Frank Schwalba-Hoth
Freelance Consultant
former MEP

5:30 pm – 5:45 pm

Conclusion of Conference Day One

Cornelius Winter
Advisor,
European Public Affairs
Member of the Board,
German Association for Political Consultants

7:00 pm

Dinner with Dinner Speech

Richard Corbett
Member of the Cabinet of Herman Van Rompuy (President of the European Council)

Friday, February 10th, 2012

8:30 am – 9:00 am

9:00 am – 9:15 am

9:15 am – 10:00 am

A Historical Overview and Development of Lobbying in Brussels & Member States

Prof. Dr. Karl Jurka
Managing Director and Shareholder
Jurka P.S.A. GmbH

10:00 am 10:20 am

Media Influence in Brussels

Christophe Leclercq
Publisher & Founder
EurActiv

10:20 am – 11:00 am

How to Identify Partners & Build Strategic Alliances

Dick Toet
Vice President European External Affairs
Unilever

11:00 am – 11:30 am

11:30 am – 1:00 pm

Module 3: The Tools (Workshop Session 1)

How to set the Agenda

Nicolas Acker
European Public Affairs Director
Ogilvy PR

The Lisbon Treaty: Re-inventing European Lobbying?

Daniel Guéguen
Founder
Pact European Affairs

How to Integrate Digital Tools

Steffen Thejll-Moller
Digital Strategist
Fleishman Hillard

Finding & Monitoring Relevant Topics

Will Andrews
Senior Vice President
FTI Consulting

1:00 pm – 2:00 pm

2:00 pm – 3:30 pm

3:30 pm – 4:15 pm

How to Coordinate Local & Brussels-Based Interests

Michael Hack
EU Affairs Manager
JTI

Thomas Wobben
Head of Brussels Representation, Representation of Saxony-Anhalt to the EU

4:15 pm – 4:30 pm

Closing Statement

Cornelius Winter
Advisor,
European Public Affairs
Member of the Board,
German Association for Political Consultants