- Full Programme
- Module 1:The Players
- MODULE 1: "THE PLAYERS"
Business Lobbying in the EU Institutions
David Coen, University College London
Modern Public Affairs in Brussels: Regulation vs. Corporate Interests
Christof-Sebastian klitz, Volkswagen Group
Networks & Contacts - Whom Should I Know and Where Do I Meet Them?
Frank Schwalba-Hoth, former MEP
- Module 2:The Strategy
- MODULE 2: "THE STRATEGY"
A Historical Overview and Development of Lobbying in Brussels & Member States
Prof. Dr. Karl jurka, Dr. Karl Jurka politik- und Marketingberatung
Media Influence in Brussels
Christophe Leclercg, Publisher & Founder, EurActiv (TBC)
How to Identify Partners & Build Strategic Alliances
Dick Toet, Vice President European External Affairs Unilever, (TBC)
- Module 3:The Tools
- MODULE 3: "THE TOOLS"
How to set the Agenda
Nicolas Acker, European Public Affairs Director, Ogilvy PR
The Lisbon Rreaty: Re-inventing European Lobbying?
Daniel Gueguen, Pact European Affairs
How to Integrate Digital Tools
Steffen Thejll-Moller, Fleishman Hillard
Finding & Monitoring Relevant Topics
Will Andrews, FTI Consulting
How to Coordinate Local & Brussels-Based Interests
Michael Hack, EU Affairs Manager, JTI
Thomas Wobben, Head of Brussels Representation, Representation of Saxony-Anhalt to the EU
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